Project overview
Animal Fun is a research‑based program that helps children aged 3–6 develop fundamental movement, social skills and emotional wellbeing. They needed a website that could serve educators, therapists and parents with evidence‑based resources, an online shop and a multilingual training portal. PrimeSites Digital completely redeveloped the site on WordPress, creating a vibrant, user‑friendly and mobile‑first platform.
Client overview
Animal Fun operates from Iluka, WA, serving schools, clinics and families across Perth and regional Western Australia, but also across the whole of Australia and internationally. Their program emphasises the connection between physical movement and classroom readiness, and has been recognised by educators nationwide.
Industry context
Early childhood education increasingly relies on digital platforms for training and resource delivery. For Animal Fun, a site offering e‑commerce, multi‑language support and a learning portal is vital to reach teachers and parents across Australia. Competition includes generic e‑book sellers and large therapy websites, so differentiating through local expertise and evidence‑based practice is essential.
Website goals
- Present Animal Fun’s program clearly to educators, parents and therapists.
- Provide an easy‑to‑navigate online shop for kits, posters and digital resources.
- Offer a secure multilingual training portal with videos and lesson plans.
- Deliver a mobile‑friendly experience.
- Increase local search visibility for Iluka and Perth.
- Improve page speed, security and overall user experience.
Services provided
PrimeSites Digital delivered:
- Custom WordPress development using Divi, including WooCommerce and multilingual plugins.
- Website hosting on a high‑performance platform with automated backups and SSL.
- Technical support via prompt email and phone responses.
- Maintenance & performance optimisation, including caching and Cloudflare CDN.
- SEO optimisation, schema markup and content guidance.
- Integration of payment gateway, training portal and multilingual support.
- Ongoing improvements based on user feedback.
- Online training portal integration, allowing educators to register and track learning.
Technical highlights
- WooCommerce integration for product sales and course enrolment.
- Multilingual plugin to support English, Mandarin and other languages.
- Secure login for members‑only training portal with video streaming.
- Cloudflare CDN and caching for fast loading times.
- Schema‑enhanced pages for improved AI discoverability.
- Scalable hosting environment for traffic spikes.
UX, mobile & performance improvements
- Reorganised navigation with clear sections for educators, therapists and parents.
- Mobile‑first design with large buttons, legible fonts and accessible menus.
- Lazy loading of images and minified scripts.
- Fast checkout process with simplified forms.
- Accessibility improvements (WCAG compliance and keyboard navigation).
Long‑term support relationship
Since launch, PrimeSites Digital has hosted and maintained Animal Fun’s website, ensuring plugins and translations are updated, security patches applied and performance optimised. We also provide analytics reports and advise on SEO and content strategy.
Operational complexity & integrations
The project involved migrating existing content, merging two language versions, and integrating:
- WooCommerce with the learning portal for course enrolments and physical products.
- Learning management system (LMS) for training modules and certificates.
- Payment gateways (PayPal and credit card).
- Email marketing integration for newsletters.
- Analytics via Google Analytics and Search Console.
SEO & performance work
- Keyword research emphasising terms like “movement skill program”, “early learning resources” and “Iluka education program.”
- On‑page optimisation and metadata.
- Extensive schema markup for products, articles and services.
- Image optimisation and caching.
- Cloudflare CDN to reduce load times and improve security.
Project Screenshots
Homepage
Program Director
Testimonials
Contact Us
Online Training Portal
