Content And Legal Requirements

We have put together a list of ideas and resources to hopefully help get you on your way with some suggestions and actions regarding the content, legal requirements tips to keep in mind.

On this page: Content | Legal Requirements

Content

General Layout

  • Organise your website into categories and subcategories in order to best display your content.
  • Think about the why, what, how and where of your business.
  • Decide on the main content areas or sections. These will also become your navigation menu items.
  • The most popular sections or pages on website are usually:
    • About Us
    • Services/Products
    • FAQ’s
    • Testimonials
    • Blog
    • Contact Us

Suggestion: Start your content document with these menu items.

Images that WOW

  • Images represent your brand.
  • Quality is key – professional photos for products, head shots, etc.

Action: Please send through any specific images you want to include on the website – in the highest resolution available.

Writing Copy that Sells

  • Consider the look and feel of the website – friendly, formal, quirky, etc.
  • Buzz words and one liners for headers
  • Think about what your customers are looking for?
  • Consider what your customers need to know? NOT what you want to say!
  • Keep it simple
  • Stay away from overly complicated / corporate
  • Short summaries – ‘Read More’ buttons if necessary

Suggestion: Be aware of SEO – use the key words and phrases you want to rank for in your content – verbatim and more than once.

See our Search Engine Optimisaiton page for more information and tips.

Page By Page Basics

The easiest way for us to receive your content is on a Word Document. Therefore feel free to use the information on this page to create a working document.

Suggestion: Start with the layout and then include the relevant information under each heading.


Header / Landing Area

  • Logo – professional, clear, consistent
  • Image and one liner/tagline
  • Think about the end goal – what do customers need to learn about you straight away?Introduction to your site (2 sentences max!)

Action: Come up with a tagline specific to your business – it needs to represent the fabulousness of your company / product / service / offer in one sentence.

About Us

  • What is important in your bio? (keep it short)
  • What are customers going to be looking for?
  • Qualifications / accreditations / awards
  • Photo / no photo (consider a photo of yourself if you are the business)

Team / Partners

  • Optional and not always applicable
  • Individual/Group Photos (professional is better)
  • Bio/qualifications/accreditations/awards

Services / Portfolio / Projects / Products

  • Relevant information – descriptions, images, etc.
  • Costs
  • Gallery

FAQ’s

A section for Frequently Asked Questions enable you to deal with specific queries that your customers have about your business. It covers important and relevant information to potential customers and also represent another way to reach out and connect with your target audience.

Article: Why should you have an FAQ page?

Suggestion: Keep questions and answers short and to the point and remember to include some important phrases for SEO here.

Testimonials

Reviews and testimonials on a website build trust and credibility by showcasing real customer experiences and positive feedback, which can influence potential buyers’ decisions.

This will help to make you look more valuable, believable and reliable and can also work as referrals.

Suggestion: If you already have some Google reviews, copy the best 2-3 reviews and include these in your content document.

Blog

Blogs can include tips, information, and shared articles, and it’s beneficial to keep them concise by breaking up long pieces with images and bullet points.

Regularly posting relevant and up-to-date content is essential for maintaining reader engagement.

3 Reasons To Have A Blog

  • Driving traffic to your website (i.e. via social media)
  • It can assist with SEO
  • Adding to credibility in your field

Action: Should you wish to have a blog on your new website, please feel free to send through the first 1-2 articles (with any related images) and we can upload those for you. Once the new site is live, you will be given access to the backend to upload future articles.

Contact

Business Contact Details

  • Email
  • Phone
  • Address or at least location

Contact Form

  • Any specific information that would be useful to collect at enquiry stage – i.e.
    • Type of service required (if more than one)
    • Size requirements
    • Preferred date (if requesting an appointment), etc.

Social Media Accounts

  • Include the links to the accounts you would like to display on your site.

Search Engine Optimisation

Search Engine Optimisation (SEO) and how effectively the website ranks on search engines depends on a combination of things.

Please see SEO for helpful information and tips.